Our week in the beautiful Smoky Mountains of Tennessee flew by in what felt like a blink of an eye. We arrived to perfect sunny weather, took a couple of days to settle in and set up our booth, and then we were off to the races.

The event was a whirlwind of familiar faces, new friends, and heartfelt conversations with many of our existing customers. The warmth of southern hospitality added an extra layer of charm to an already incredible experience.

We were blown away by the feedback we received about our new products and the direction we should take with product development. Below is a video of our founder Grant walking us through the different applications for our popular tow hitch multitool, and displaying the different anodized colors we have available.

We were also stoked to see our products on many of the Jeeps driving around.

We happened across this awesome Jeep build by Craig @wheatsoffroadjen (below). Turns out he was using our thumbscrews to hold the fire hose down. There where so many details to look at on this build  that it took me a few minutes to even notice the Rockwork thumbscrews. What a build.

The highlight? Jeeps everywhere—over 20,000 tricked out with all sorts of decorations, ducks, and gear. The scale of Jeep Invasion was mind-blowing, with anywhere from 40,000 to 60,000 enthusiasts gathered in one place. It was truly a sight to behold. What's even more amazing is not two Jeeps were the same!

 We got ducked! Love em or hate em, you will get ducked! Ducks are everywhere at Jeep invasion and kids and adults alike all join in the fun!

As we packed up and headed home, we felt a mix of exhaustion and excitement, already looking forward to the next show. We’re incredibly grateful to our amazing team for their hard work in setting up logistics and to everyone who helped us at our booth. Thanks to all who made this experience unforgettable. See you at the next event!